Voto Latino Launches First Cell Phone Voter Drive
Voto Latino, a nonprofit organization founded by actor Rosario Dawson,
announced today that it is rolling out the first U.S. cell phone-based voter
registration drive to register an ambitious number of young American Latinos
for the November 2006 elections. The nonpartisan campaign will be powered by
Mobile Voter’s TxtVoter (txtvoter.org), a free nationwide text messaging
voter registration service that any organization can use anytime and
San Francisco, CA (PRWEB) August 23, 2006 -- Voto Latino, a nonprofit
organization co-founded by actor Rosario Dawson, announced today that it is
rolling out the first U.S. cell phone-based voter registration drive to
register an ambitious number of young American Latinos for the November 2006
elections. The nonpartisan campaign will be powered by Mobile Voter’s
TxtVoter (txtvoter.org), a free nationwide text messaging voter registration
service that any organization can use anytime and anywhere.
Voto Latino is promoting the voter registration campaign by working with
celebrities, national organizations such as the Hispanic Heritage Foundation
and many leading tech-savvy youth organizers who emerged from the recent
immigration rallies. Young American Latinos can text the keyword “Represent”
to the number or shortcode 75444 from their cell phones to register to vote.
The initiative will be promoted by:
· Celebrities and politicians, such as San Francisco Mayor Gavin Newsom,
in major TV and radio spots
· Musicians at concerts and on their websites
· Popular club DJs
· Individual supporters on social networking sites such as MySpace and
the blogosphere in general
· Street teams that will fan out across American cities.
Said Voto Latino's Co-Founder Rosario Dawson, "TxtVoter allows anyone to
register others to vote anywhere in the United States at any time! It's an
ingenious way to build on the growing political voice of young Americans.
Sixty-five million people recently used text messaging to vote for their
favorite American Idol and paid to do it! With TxtVoter, it's free, it's
easy to use and it's a great way to connect with friends and make a
difference. Our power is literally in our hands.”
Stated San Francisco Mayor Gavin Newsom, “Nothing is as cutting-edge or
clever in the field of grassroots mobilization.”
Young voters, particularly young American Latinos, are an emerging
electorate to watch this campaign season. More than one-third of American
Latinos are under 35 years of age, and the group is growing more quickly
than any other demographic. In 2004, young Latinos jumped six percentage
points in turnout compared to 2000; overall, young voter turnout skyrocketed
as 4.3 million more 18-29 year olds voted than in 2000.
“50,000 young Latinos turn 18 every month in the US, 87% of whom are
eligible to vote—an enormous electorate that’s getting bigger every day,”
said Voto Latino Executive Director Maria Teresa Petersen. “By using
TxtVoter, Voto Latino is leveraging the same technologies for voter
registration that American Latino youth used to organize our nations largest
“TxtVoter turns cell phones into voter registration forms in the
pockets of millions of young people across the country,” said Mobile Voter
Co-Executive Director Grace Stanat. "We're proud that Voto Latino will lead
the charge to use TxtVoter, working alongside a broad array of groups
including Working Assets and Black Youth Vote! that are reaching out to
register young people via text messaging.”
With TxtVoter, a free and easy-to-use service, participating organizations
and individuals can use text-messaging to register voters. After using their
cell phone to text a specific keyword (just like in American Idol), users
text their name and address. The system then mails them a pre-filled
registration form, including clearly worded, state-specific instructions.
Alternatively, individuals can text in their email address for customized
online registration. TxtVoter sends reminders to vote on Election Day,
complete with polling location. TxtVoter also lets organizations track
completion rates and build their lists by collecting data provided by users.
The tool is free and publicly available at
anyone and any organization to use.
Both Voto Latino and Mobile Voter are part of Young Voter Strategies’
nationwide, non-partisan effort to register 350,000 young voters in 2006,
supported by The Pew Charitable Trusts.
About Voto Latino
Voto Latino (VL) is a non-partisan, youth driven, multi-issue, national
organization founded for the purpose of creating a unified voice for Latino
youth and young adults on issues that impact their lives on a daily basis.
Voto Latino leverages the latest available technologies, celebrity voices,
media and street teams to register young Americans in 2006. Voto Latino is
based in New York City and on the web at
About Mobile Voter
Founded in 2004, Mobile Voter is a non-profit non-partisan organization
(501c.3) specializing in mobile technology for civic participation. Mobile
Voter’s TxtVoter enables any U.S. organization to register youth voters
using text-messaging. Mobile Voter is based in San Francisco, CA and on the
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