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By Mark Montini
I've had three different conversations this week with Republican state party leaders discussing how difficult it is to raise money right now. The truth is that almost every Republican organization and candidate out there is struggling to raise money. And you don't have to be a genius to figure out why.
approval rating is about 10 points south of Michael Vick's. The
much-heralded immigration bill turned out to be much, much, much
(how many times can I say much?) more popular inside the beltway
than outside the beltway. And, to top it all off, the 8,231
Republican candidates for president are focusing almost all
their attention right now on raising money.
In difficult times
like these, prioritizing isn't enough. You must also find ways
to personalize your fundraising appeals. Traditional "mass
marketing" to your prioritized list isn't going to work. You
must talk with them personally, or have some with whom they have
a relationship talk to them personally. The "talking" can be
done by mail, phone, or in person - but it needs to be personal.
About the author
--Mark Montini is widely recognized as one of America’s leading political communication consultants and trainers.
Known for his “outside-the-box” approach, Mark has worked with CEO’s, Members of Congress, Members of Parliament and leaders from four continents.
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