Card Saves Foreclosure Victim's Life
37 year old husband and father
of two considered suicide after losing his home in foreclosure,
but credits a
greeting card from his mother as the catalyst that saved his
When All About Us
Greeting Cards introduced their new line of cards this past
Spring, the goal was to generate consumer interest; saving a young
man's life went far beyond that expectation.
"We were saddened to hear that a young man had considered suicide
after losing the families home to foreclosure." states the
Founder, Brenda K. Gordon. "But we were stunned that he attributed
one of our greeting cards as the catalyst to help him, as he told
us, 'snap out of it'."
The 37 year old husband and father of two had been overwhelmed
with a sense of failure, and fear had set in. "I knew I was not
the only person going through something like that, but it's easy
to think your personal situation is somehow far worse than the
other guy." he explained.
The young man continued, "My mom sent me these two greeting cards.
One was a man walking out of a long, dark tunnel into the light.
It was beautiful. But the second one had a man on the cover with
his head in his hands, with the word 'Debt' in the background. It
read 'Never cry over something that can't cry over you'."
"I don't know what it was exactly, but that card felt so personal
and at the same time, let me know I was not the only person going
through a financial crisis. It helped me to put things into
perspective. My wife framed both cards and I keep them on my
desk." he told a company representative.
The young man's mother reported that she almost threw the sample
packet in the trash, stating, "It was from All About Us Greeting
Cards for the 21st Century. I had never heard of them. It
advertised greeting cards for personal issues, and that caught my
attention. I was feeling so helpless and thought, maybe there was
something in there for my son, just as a gesture. I had to let the
company know that their cards may have saved my son's life."
The Founder came up with the idea for the company after noticing
there was nothing out there specifically targeting current issues.
"We wanted to fill a void. It felt important that greeting cards,
a long staple in personal communication, step up to meet today's
needs. It was our goal to include something for everyone, seniors,
women, men, and young people, from all economic levels." Gordon
stated, adding, "We all have issues and personal problems, it's
easy to feel isolated, like that young man. It helps to know that
we are not going through our particular crisis alone."
As a result, Gordon created cards addressing many of today's hot
topics, focusing on the personal issues we deal with daily, from
substance abuse to weight loss, same sex marriage, and a host of
other current subjects.
The company launched their online store this May. Gordon reports,
"The website is different from most e-commerce sites. It was
designed with the idea of being a 'hub'. The website, http://www.allaboutus-greetingcards.com,
is a place to go and 'hang out', to get inspiration, play music,
games, get the latest News, while the store, http://store.allaboutus-greetingcards.com,
offers products we hope will lift spirits, encourage, and
occasionally, bring a smile."
"We partnered with other popular stores, like Amazon.com, Barnes
and Noble, and Powell's Books to help make it a one stop shopping
experience. The store offers books, music, electronics, DVDs, and
of course, our cards. Also, we work closely with Yahoo, the sites
host, to bring the latest online innovations. There's a lot going
on in the website and we plan to keep making it better, more
interactive." Gordon said.
"We want our website and store to be a safe place to visit,"
Gordon continued, "where it is not all about spending money, or
the usual Internet chatter. It's about picking ourselves up and
helping the people we love get through the day. We believe the
human spirit needs a lift, now more than ever. That was our
motivation. The cards grew from that. We are grateful one of our
cards may have been instrumental in helping someone find his way
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