Tips, Tricks, and Strategies
In the News
Study by Thinkscan.com provides
concrete evidence that political attack ads have a significant and
measurable impact on voter opinion, and work by affecting
unconscious associations, regardless of what people consciously
Way to Election Success
matter what kind of campaign you’re running, a Blog lets you
quickly and easily create a place on the web where voters can find
you, learn about you, interact with you and contribute to your
success. . .
For those engaging in political races, the open structure of the
Internet poses a particularly precarious challenge as blogs and other
web-based postings are frequently used to smear reputations. There's now
a way to fight back with your own blogger defense team.
Candidate's Emotions Win and Lose Elections
U.S. News and World Report highlights lessons from the past and
present about how public displays of emotion often makes the
difference between winning and losing elections.
Watch the video
YouTube and CNN Want Your
YouTube is showing some unorthodox
videos by and of 2008 presidential candidates that are making waves on
the Web. They want more. CNN and YouTube are running a contest to see
which video will be featured during the Presidential
Campaigns Find Creative Ways to Turn Cell Phones Into Votes
With cell phones becoming all-in-one
tools, candidates are looking for creative ways to turn text
messages into votes and ring tones into campaign slogans...
in Campaign Funding / Identity Theft Scheme
A jury in Multnomah County Oregon says a Ukrainian immigrant
forged signatures and stole identities to help his candidates take
hundreds of thousands of dollars from the public campaign finance
Obama Takes MySpace Page
from Hapless Supporter
Sen. Barack Obama’s presidential
campaign organization reportedly took over a MySpace page
created by a once ardent California supporter and refused to pay
Joe Anthony for the time and effort he invested in developing the
Illegal Alien Issue Trumps
Deep Pockets of Opponents
Proving once again that
issues matter more to voters than campaign ads, an election that
many considered a de facto referendum on the city's Illegal
Alien Immigration Relief Ordinance resulted in proponents of
Carpentersville’s ordinance handily defeated opponents with deeper
pockets. . .
Write an Effective
Fundraising Letter in 14 Steps
Feathers, M.A. TESOL
Quality vs. Quantity: Which Is
Best for Your Campaign?
By Mark Montini
Every campaign at every level must
constantly choose between quantity and quality when it comes to
campaign communication. Unfortunately, what looks like the right
choice often turns into a vote-costing nightmare for many
Two Lessons Candidates Should
Learn from Imus
Regardless of how you feel about the whole Don Imus
controversy, there are a few important lessons every candidate
could learn from what happened. Not surprisingly, both lessons
deal with how you communicate to voters.
Going after a niche that could go mainstream, the Web giant
teaches candidates of all stripes how to campaign online
Let Identity Theft Rob Your Election
Concerns about ID theft from online records swept candidates in
and out of office in 2006. Voters sent a clear message that
ignoring their need for security would be dangerous for political
futures. The message could be the key to the office you seek, or
the lock that bars your re-election in 2008. The voters were
talking. Were you paying
Newly Elected Clerk Keeps Campaign Promise
(NY) -- Less than a week after taking office, newly elected Oneida
County Clerk Sandra DePerno made good on her campaign promise to pull
the plug on sensitive records that her predecessor had posted online.
If there has been anything that
has marked a difference between John and Elizabeth Edwards and others
testing the presidential waters, it's their grasp of the Web as a tool for
action—particularly as a way to build networks...
Gaming the Search Engine, in a Political Season
GOOGLE bomb — which some Web gurus have suggested is perhaps better
called a link bomb, in that it affects most search engines — has typically
been thought of as something between a prank and a form of protest. The
idea is to select a certain search term or phrase ...
Running for office? Better run from Colbert
Lawmakers are wary of his
Comedy Central show, which often gives them enough cable to hang themselves.
Most politicians are as likely to
pass up free TV face time before an election as they would be to refuse a
Then again, there's a price to be paid for looking stupid...
Candidates Duel Over
In a time of rampant identity
theft, what candidates are telling you about themselves may be less
important to voters than what incumbents are telling the rest of the world
about their constituents. . .
Read Candidates Duel
Friendster and ViTrue Partner to Launch World's First User-Generated
Political Advertising Contest: ''Get Political!''
Companies Facilitate Grassroots Political Exchange through
User-Generated Videos for the More than 170 Million Americans Online
'Netroots' campaign gaining popularity among young voters
Posted Thursday, September 14 2006 12:37:07 am
By Matthew O\'Rourke,
Massachusetts Daily Collegian (U. Massachusetts)
(U-WIRE) AMHERST, Mass. - Since the 1960s, college campuses have
typically been farming grounds for Democrats, looking to turn out new
voters. However, in recent elections, Republicans have been far more
successful in mobilizing the electorate.
In a midterm election year where control of the U.S. Congress is on the
line, a new form of grassroots campaigning has emerged, aptly named "netroots"
- Internet-based campaigning - which Democrats hope will help them turn the
tide. . .
Candidates reach out to voters on
By Brandi Grissom / Austin
AUSTIN - If the 2006 gubernatorial
election were held on MySpace.com, politically incorrect Kinky Friedman's
Cuban-cigar smoke would waft through the Governor's Mansion in January.
With 26,848 friends, or contacts on his profile, the independent candidate
makes Democrat Chris Bell seem almost lonely with 216 MySpace friends. GOP
Gov. Rick Perry and independent candidate Carole Keeton Strayhorn, well,
they'd barely be on the ballot with the rogue profiles set up for them on
the popular social networking site.
Online social networks, blogs and podcasts are becoming as much staples of
modern campaigns as mailers, fliers, radio and television spots. Texas
politicians are going online to organize supporters, raise money, spread
their messages and trash opponents in multimedia formats that appeal to a
growing Web-savvy constituency. . . .
DA files harassment
suit against sheriff
The first woman district attorney in Sherman County has filed a workplace
harassment lawsuit against the sheriff she once investigated in a fatal
34, who lost her bid for re-election this spring . . .
AUMA aids potential candidates and managers
by Dave S. Clark
Sherwood Park News — If you’ve considered running for office but you
really don’t know where to start, the Alberta Urban Municipalities
Association (AUMA) thinks you probably aren’t alone.
Wednesday September 06, 2006
The organization is holding “Promises, promises -- Developing and Running a
Successful Campaign.” This is its first ever session that is open to the
public and it will offer many tips on what needs to be done to get into
public office. . .
The video-sharing website gives
candidates a new audience for their campaign ads -- but also for the
footage they'd rather voters forget.
Focus on the
Internet for tools, not media.
Marketing expert Dave Morgan offers some tips for taking political campaigns
"Political campaigns are learning to love the Internet, but not for its
advertising placement opportunities. . . .
Voto Latino Launches
First Cell Phone Voter Drive
Voto Latino, a nonprofit
organization founded by actor Rosario Dawson, announced today that it is
rolling out the first U.S. cell phone-based voter registration drive to
register an ambitious number of young American Latinos for the November 2006
elections. The nonpartisan campaign will be powered by Mobile Voter’s
TxtVoter , a free nationwide text messaging voter registration service that
any organization can use anytime and anywhere.
Find out how you can use this
service in your campaign.
Voto Latino Cell
Innovations give candidates new avenues to voters
this year have a lot of brand new toys at their disposal to help reach
brought us broadcast politics," Jimmy Wales, Founder of
Campaigns Wikia said. "And let's be simple
and bluntly honest about it: Left or right, conservative or liberal,
broadcast politics are dumb, dumb, dumb. . .
Read the article to
learn more about social-networking sites, online encyclopedias,
MySpace, Web log authors, and
Campaigns Wikia and how some campaigners
are using these new tools.
Unregulated blogs promote
wild political rumors
campaign vehicles, such as mail pieces or TV ads, blogs aren't covered by
campaign finance laws and regulations because they are considered media.
Bloggers can spend what they want and get money from wherever they please
without disclosing its origins. As more voters tune out TV and turn to the
Internet for news, information and entertainment, these campaigns will
become far more influential.
Local Candidates Take To
No longer a fad, many people running
for office now offer a presence online. Most common:
websites filled with pictures,
endorsements, qualifications, and background... providing voters an
uncensored look into the candidate . . .
Republican candidate’s wife sues political rival
WASHINGTON (AP) - The wife of a Republican candidate in Missouri’s
Fourth Congressional District has sued one of her husband’s opponents,
accusing him of making threats over the phone.
Internet Injects Sweeping Change Into U.S. Politics
Officials in both
parties say the extent to which the parties have now recognized and rely on
the Internet has increased at a staggering rate over the past two years. If
you want to get your message out, the old way of paying someone to make a TV
ad is insufficient: You need your message out through the Internet, through
e-mail, through talk radio.
Republican candidate’s wife sues political rival
Published Sunday, August 6, 2006
WASHINGTON (AP) - The wife of a Republican candidate in Missouri’s Fourth
Congressional District has sued one of her husband’s opponents, accusing him
of making threats over the phone. . . .
candidate's wife sues
Mehlman: Democrats willing to surrender tools in terror
BLOOMINGTON, Minn. -- The head of the Republican
Party accused Democrats of being willing to surrender the tools
necessary to combat terrorism as the GOP tries to capitalize on its
national security advantage in a tough election year
Mary Schmidt column: Political ad blitz about to begin
The difference from traditional advertising is
that political candidates hold the biggest "one-day sale" ever, called an
Use of Web videos grows in campaigns
As far as campaign tools go, a
commercial on the Web is nothing new in political races.
Negative political ads may fire up voters
Scholars contend that
negative advertising could help voters discriminate between
candidates and pique their interest in elections.
issue-based ads contrasting candidates' positions are often seen as
more effective in connecting with voters and less likely to generate
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